A content retainer that actually ships
A content retainer is a fixed monthly rate for a planned, rolling volume of short-form video — scripted, produced and delivered in-house, with 3D product graphics running alongside. It exists for brands that need consistent output every week rather than one hero film a year, and it is priced and staffed for that difference.
How the retainer works
Each month starts with a planning session against your calendar — launches, campaigns, seasonal moments, whatever is already booked. From there the work is scripted, produced and delivered on a rolling schedule, so content arrives through the month rather than in one anxious batch at the end of it. You see what is scripted, what is in production and what has shipped at any moment.
What the volume actually consists of
Thirty a month, and not thirty variations of one idea. The mix is what makes the volume real: talking-head cutdowns, motion-graphic explainers, 3D product graphics, and edits built from footage you already own. Volume comes from a repeatable system rather than from heroics, which is also what keeps the rate flat.
- Short-form edits sized for each channel, not exported once and reposted
- Motion-graphic explainers and animated stat cards
- 3D product graphics and packshot animations from your existing models
- Cutdowns and re-edits from footage you already own
- Captions on everything, plus SRTs
- A shared calendar showing scripted / in production / delivered
Where the 3D work pays for itself
This is the reason a retainer with a rendering studio behind it is different from one with an edit house. Once your products are modelled, a product graphic is a render job rather than a shoot — new colourway, new price point, new seasonal set, all generated from assets that already exist. Brands that render their catalogue once end up with a content pipeline that no longer waits on samples, studios or weather.
What it is not
It is not an agency of record, it is not paid media, and it is not thirty pieces of whatever fills the slot. If the month has nothing genuinely worth saying, the honest answer is fewer and better pieces, and that conversation happens at planning rather than at delivery.
Who this is for
- DTC & ecommerce
- Beauty & personal care
- Beverage & CPG
- Fashion
- SaaS
- Marketplaces
Questions
What is the minimum commitment?
Three months. Volume production depends on a pipeline that takes a cycle or two to tune to a brand, and a single month rarely shows what the system can do once it is running.
Do you need us to supply footage?
It helps and it lowers the rate, but it is not required. A month can run entirely on motion graphics and 3D product assets, or mix in footage you already have.
What if we need fewer than thirty?
The retainer scales down. Tell us the volume and the channels and it gets quoted against that rather than selling you capacity you will not use.
Can the retainer include 3D product renders?
Yes, and it is usually the right call. Modelling your core products once at the start of the retainer means every later month draws on assets that already exist instead of commissioning a shoot.
Who writes the content?
Scripting is included. You bring the calendar, the offers and the product knowledge; the scripts, hooks and edits are made here.
How quickly can something urgent turn around?
Rolling delivery means there is normally capacity inside the week for something reactive. Anything that needs new 3D built from scratch is not a same-week job, which is exactly why the modelling happens early in the retainer rather than on demand.