2D animation and motion graphics that earn attention
2D animation covers explainer videos, logo animation, motion graphics, infographics and social cutdowns — drawn or built frame by frame and cut for the platform each one lands on. One team takes it from script to delivery, so intent does not get lost in a handoff between a writer, a designer and an animator who never spoke.
What we make in 2D
Product and brand explainers that make a complicated idea land in under ninety seconds. Logo animations and idents that give a static mark a way to move. Motion graphics and animated infographics for launches, campaigns, events and decks. Social cutdowns sized and paced for each feed rather than exported once and reposted everywhere. And frame-by-frame hand-drawn work over live footage — treating a garment or a surface in the plate as the animation surface, which is the one thing 3D cannot fake.
Where 2D beats 3D
Not everything should be photoreal. 2D is faster, cheaper and clearer whenever the subject is an idea rather than an object — a process, a comparison, a set of numbers, a piece of software. It is also the right answer when the brand's visual language is illustrative, or when a message has to survive being watched at thumbnail size with the sound off. For a physical product that has to look real, see 3D product rendering instead.
How the process runs
Every project starts with the script and a storyboard, because that is the cheapest place to change your mind. Style frames come next, so the look is agreed before a single frame is animated. Then animation, sound design, and delivery in whatever formats and ratios you need.
- Script — written here, or worked up from yours
- Storyboard — the whole piece agreed as stills
- Style frames — the look locked before animation starts
- Animation, sound design and mix
- Delivery in every ratio, captioned and uncaptioned
What you get
Final masters in the ratios you asked for, plus the cutdowns. Source project files on request. A version with burned-in captions and one without, plus an SRT — so the same piece works with sound off in a feed, with sound on in a deck, and accessibly on a site.
Who this is for
- SaaS & software
- Fintech
- Healthcare
- Education
- Fashion
- Events & festivals
Questions
How long does a 2D animation take?
A sixty to ninety second explainer typically runs three to five weeks from approved script to final master, depending on how much illustration is built from scratch. Logo animations and short idents are usually one to two weeks.
What do you need from us to start?
A brief, your brand assets — logo files, fonts, colour palette — and one person who can approve at each stage. If there is no script yet, we write one; that is normally faster than reviewing three drafts of somebody else's.
Can you write the script?
Yes. Scripting is included unless you have one already. Most explainers that fail do so at the script, not the animation, so it is worth spending the time there.
How many rounds of revisions are included?
Two rounds at each stage: storyboard, style frames and animation. Because the look is locked at the style-frame stage, changes after animation begins are rare and quoted separately.
Do you animate in our existing brand style?
Yes — send the guidelines and any previous work. If there is no motion guidance in the guidelines, which is usual, that gap is exactly what a motion identity fixes.
Can you do 2D over live-action footage?
Yes. Hand-drawn frame work tracked onto real footage — over a garment, a product or a face — is one of the studio's regular formats and reads very differently from cel animation on a flat background.